1.) Please give me more than one commercial to watch. The same commercial on every break? What's the point of a great ad campaign if I roll my eyes at it the fourth time I watch it? In fact I get so sick of it that I want to swear off whomever it is that decided to "sponsor" a show. If you don't think I'm paying attention than please simply flash your logo for a few seconds and we'll call it good.
2.) Also, please pay a little bit of attention to your audience. If you're going to sponsor a show called Lipstick Jungle by Candace Bushnell (creator of Sex in the City fame) please don't give me a commercial about heavy-duty trucks (Toyota) or humorous pep-talks from Peyton Manning(Mastercard). It feels down right insulting when I'm trying to get a little girl-time to have Peyton Manning give me tips on how to reduce my gut!